A committee including the same person who had selected hostesses for Hugh Hefner's Playboy jet selected the first flight attendants, females described as long-legged dancers, majorettes and cheerleaders with "unique personalities." Southwest Airlines and Herb Kelleher dressed them in hotpants and go-go boots. Early flights used the same "Long Legs And Short Nights" theme for stewardesses on board typical Southwest Airlines flights. Southwest Airlines founder Herb Kelleher studied California-based Pacific Southwest Airlines (PSA) and used many of PSA's ideas to form the corporate culture at Southwest. The Official Airline Guide for October 15, 1972, lists 61 flights a week each way between Dallas Love and Houston Hobby, 23 flights a week each way between Dallas Love and San Antonio and 16 flights a week each way between San Antonio and Houston Hobby no flights operated on Saturdays. Service between Houston Hobby Airport and Dallas Love Field and between Houston Hobby and San Antonio began on November 14, 1971. Southwest began scheduled passenger service on June 18, 1971, on two routes: between Dallas Love Field and Houston Intercontinental Airport and between Dallas Love Field and San Antonio with three Boeing 737-200s. changed its name to Southwest Airlines Co. Supreme Court declined to review the case without comment, vindicating Kelleher's opinion on the limits of federal market regulation. The Texas decision became final on December 7, 1970, when the U.S. Air Southwest prevailed in 1970 when the Texas Supreme Court upheld Air Southwest's right to fly within Texas. Three airlines ( Braniff, Trans-Texas Airways and Continental Airlines) started legal action that took three years to resolve. Kelleher asserted that by staying within Texas, price controls and market regulations imposed by the federal Civil Aeronautics Board would not apply, and the airline could undercut competitors' prices. by Lamar Muse, Rollin King and Herb Kelleher to fly within the state of Texas. Southwest Airlines began with the March 15, 1967, incorporation of Air Southwest Co. Despite these obstacles, Southwest has built a history of innovative business practices, and has grown to be one of the largest airlines in the United States and one of the largest low-cost carriers worldwide.Įarly history Boeing 737-200 in original livery in 1975 Boeing 727-200 at Phoenix Sky Harbor International Airport in 1984 Boeing 737-500 at Amarillo in 1994 Boeing 737-700 at McCarran International Airport, Las Vegas in 2008 When you fly out of Philadelphia, you’ll see for yourself what makes the Southwest ® Experience exceptional.Founded in 1967 to serve destinations in Texas, Southwest Airlines was initially prevented from operating, and saw long-haul flights from its original Dallas Love Field hub restricted by federal law for several decades. From flight selection to boarding, we aim to make the process as simple as possible. When you plan your next trip with Southwest, discover great deals to enhance your getaway. Whether your next trip is to a Midwestern metropolis or a beachfront bungalow, Southwest Airlines can take you there. Whether it’s an afternoon ramble or ambitious trek, choose your adventure on the trails through deep broadleaf forests. If your dream vacation involves higher elevations, the majestic peaks of the Appalachian Mountains are the perfect destination. You’ll find yourself spending lots of time looking up-many Midwestern cities have block after block of steely skyscrapers. Explore one of many major cities in America’s Heartland, which boasts thriving art scenes, world-class museums, and an abundance of can’t-miss cuisines. If sitting beachside isn’t your thing, then trade saltwater for freshwater and visit the Great Lakes, a region peppered with vibrant urban areas, charming small towns, and beautiful parks. Enjoy miles of scenic and secluded coastline and relish a peaceful afternoon in the sun. Whether you’re looking for a weekend getaway or family holiday, explore where Southwest can take you from Philadelphia International Airport.īeach lovers may want to take a trip down the Atlantic coastline to dig their toes into warm beach sands. history, there’s plenty more America to see when you jet off beyond the Cradle of Liberty. Though Philadelphia is the site of significant moments in U.S. Start planning the getaway you’ve dreamed of when you plan a flight with Southwest. Southwest is proud to serve Philadelphia International Airport.
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